Advantages of Having an Online Store Than Offline Store

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Business has become something that many people dream of. By doing business we will be our own boss. But doing business is not as easy as imagined. There are many things to be aware of. With the development of technology, it also greatly affects the type of business that is run.

In the past to open a business, you had to have a shop and goods. People also have to visit your shop in person. But for today, without even having a shop, you can open a business and buyers can come from all over the world.

Advantages of Online Stores compared to Offline Stores

Online stores and offline stores are becoming a competition in the digital era as it is today. Actually, there are more advantages to having an online store than an offline store. For more details, we discuss the comparison below.

1. Where to sell and save more capital

This is the most distinguishing between online stores and offline stores. For an online shop, of course, you don't need to rent a place. Even if you are at home, you can open an online business. You only need a gadget, an internet network and a platform for selling. Then you can immediately open an online business. The platform, can use Whatsapp, Instagram, Facebook, Twitter and others.

While offline stores, you must have a shop or rent a place to sell. This means that you need more and more capital. this is the advantage of an online store, little capital and no need to have a shop to sell.

2. Broader Market Reach

The advantage of having an online store is a wider market network. You can reach all over the world. While offline stores are only in certain places. Maybe only around where you live. By opening an online store, you can get customers from America or Europe. Moreover, almost all countries in the world already have an internet network.

For offline stores, maybe only on certain days you can get customers from other areas. But for everyday life maybe only from the closest people.

3. Online shop is more practical

Compared to offline stores, online stores are indeed more practical. You only need to create a website and then install the items you want to sell. While offline stores, you have to organize the store as well as possible. So more and more people are interested in buying.

In addition, the transaction process is also easier. you just need to wait for the money transfer and send it. No need to give change or other complicated transaction problems. You also don't need to organize your merchandise properly. because everyone only sees the social media you use.

4. Less Selling Risk

Every sale has a risk. Whether it's selling online or offline. But selling online is less risky than offline. Moreover, in selling online you can use the dropship system. So you don't need to stock items. Just need to put a photo and later if someone buys it. The supplier who will send the goods to the consumer on your behalf. so you don't have to worry about stuff piling up and not selling.

While the offline store automatically you have to stock a lot of goods. so that many people will come to your shop. the risk of goods not selling will be even greater. Especially if you sell food, you must be able to sell it well.

Both types of business do have advantages and disadvantages of each. Stay adjusted to the capital you have. Many people do both. Have an offline store but also market it online. So that the profit obtained is even greater.

The advantages of online stores are more than offline stores. Therefore many people are turning to online business. The platforms used are also more and more diverse.