Threads, Meta's Latest Application Emulating Twitter and Other Popular Apps
Meta (formerly known as Facebook) is one of the largest technology companies in the world. However, the company is also known for imitating features from other popular apps. From Snapchat to TikTok, Meta has no qualms about copying successful ideas that grab users' attention.
One of Meta's latest applications is Threads, a text-based app similar to Twitter. Threads is designed as an extension of registered Instagram accounts. Mark Zuckerberg, the founder of Meta, claims that this app is a competitor to Twitter.
Threads was launched in December 2022 and immediately received a warm reception from users. In less than a day, Threads surpassed 30 million registrations. Mark Zuckerberg ambitiously aims to make Threads an app used by 1 billion people.
But can Threads truly compete with Twitter, or will it simply be another imitative app destined to be forgotten? Here are some interesting facts about Threads and other apps that Meta has previously imitated.
What is Threads and How Does It Work?
Threads is a text-based app that allows users to share thoughts, opinions, and information with the people who follow them on Instagram. Threads also offers features such as:
- Creating conversation groups with close friends
- Sending voice messages, photos, videos, and stickers
- Using emojis to react to others' posts
- Creating polls and quizzes to interact with followers
- Filtering posts based on specific topics
- Using hashtags to discover relevant content
Threads is designed to be a lighter, faster, and simpler app compared to Instagram. Users don't need to create a new account to use Threads; they can simply log in with their existing Instagram account.
Why is Mark Zuckerberg Challenging Elon Musk?
One intriguing aspect of the Threads launch is the challenge Mark Zuckerberg issued to Elon Musk, the owner of Twitter. Mark invited Elon to engage in a direct battle on Threads, with the condition that the winner would gain ownership rights to the app.
Mark stated that he wants to prove that Threads is superior to Twitter. He also claimed that Twitter is outdated and lacks innovation. Elon Musk, known for his outspoken and controversial presence on Twitter, has not responded to the challenge yet.
Other Apps Meta Has Imitated
Threads is not the first app imitated by Meta. Previously, Meta has replicated features from other popular apps, such as:
- Facebook Dating
A dating app similar to Tinder, Bumble, and Hinge. Facebook Dating was launched in 2018 with the promise of helping users find genuine long-term relationships.
- Instagram Stories
A feature similar to Snapchat, allowing users to share photos and videos that disappear after 24 hours. Instagram Stories was launched in 2016 and became one of the most successful imitated features. In 2018, Instagram Stories had twice as many daily users as Snapchat.
- Instagram Reels
A feature similar to TikTok, enabling users to create and watch short videos with music and effects. Instagram Reels was launched in 2020 and offered select creators up to $10,000 to post videos on the app.
- Message Editing in WhatsApp
A feature that allows users to edit messages within 15 minutes after sending. This feature was already available in other messaging apps like Telegram and Signal.
Will Meta Continue to Imitate Other Apps?
Meta is a company that constantly strives to develop and expand its business. One way it does so is by imitating popular features from other apps. Despite receiving criticism and accusations of being an imitator, Meta never stops trying new things.
Meta also has an advantage in terms of user base, data, and resources. With over 3 billion active users worldwide, Meta has access to extensive user information and preferences. Meta also has a team of experts and professionals in technology, design, and marketing.
Therefore, Meta may continue to imitate other attention-grabbing apps. However, Meta must be cautious not to infringe on copyrights or violate fair competition rules. Additionally, Meta must continue to innovate and create unique and original features.
Meta is a company that never stops growing and experimenting. Threads is just one example. Whether Threads will be a successful app or not, only time will tell. (*)
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